Welcome to BOOMASH, created by The Web Gang and operated by Blacktrend, srl (the “Company”), with VAT number IT02281611208 and headquartered at Via San Mamolo, 76 40136 Bologna (ITALY).
This notice is provided in compliance with the current legislation regarding the personal data protection and, in particular, with the EU Regulation 2016/679 concerning the protection of individuals with regard to the processing of personal data and the free movement of data (“GDPR”) and with the principles set forth in the Italian Legislative Decree n. 196/2003 (the “Personal Data Protection Code” or the “Privacy Code”).
Blacktrend S.r.l. with registered office in Italy at Via San Mamolo, 76 Bologna. For any clarification, question or requirement related to your privacy and the processing of your personal data, you can contact us at any time by sending an email at firstname.lastname@example.org.
The categories of personal data that the Company collects and processes when you browse or purchase on the Website are as follows:
The Company collects and processes your personal data for the following purposes:
the Company protects your personal data with specific technical and organisational security measures, aimed at preventing your personal data from being used illegitimately or fraudulently. The data you provide us are protected with SSL (Secure Socket Layer) technology. SSL is the standard method of encrypting personal data and credit card numbers allowing them to be securely transferred over the Internet.
Your personal data will be processed by the Company internal staff who are specifically trained and authorised to process. Your personal data will also be transmitted to third parties that the Company uses to provide its services: banking operators, internet providers, couriers, IT companies, communication agencies, companies specialized in market research and data processing.
Some of these third parties may be located in countries outside the European Union which nevertheless offer an adequate level of data protection, as established by specific decisions of the European Commission.
For the purposes referred to in letters c) of paragraph 2, your personal data will be processed only for the time necessary to follow up the activities for which they were collected.
For the purposes referred to in letters a), b) and d) of paragraph 2, the personal data you have provided will be kept until the termination of service or the exercise of the opposition by unsubscribing.
At any time you can exercise the following rights with reference to the specific processing of your personal data by the Company:
A cookie is a short string of text that is sent to your browser and, if necessary, saved on your computer or mobile device, every time you visit a webWebsite. Cookies allow the Website to function efficiently and improve its performance. They also provide information to the Website owner for statistical or advertising purposes, mainly to personalize your browsing experience by remembering your preferences (for example remembering the language and currency you have set, to recognize you at the next visit etc.). Cookies stored on your computer, can not be used to retrieve any data from your hard disk, transmit computer viruses or identify and use your email address. Each cookie is unique in relation to the browser and device you use to access the Website.
These are technical cookies for which the prior consent of the user is not required for the installation and processing of the treatments connected to them. The Website uses the following types of first-party technical cookies:
Session cookies Necessary for the proper functioning of the Website and allow functions such as authentication, validation, management of a navigation session and fraud prevention.
Functional cookies They improve the quality and the browsing experience because they provide additional features and allow us to track (within a limited period) of your choices on the Website, such as language selection or products that you have added to your cart.
These cookies are not managed and controlled by the Owner, as they belong to third parties. They are installed or activated only after express consent during your first access to the Website by following the instructions in the banner on the landing page. The Website uses the following non-technical third-party cookies:
Analytical cookies Used exclusively to process anonymous statistical analysis on how users navigate. These are persistent cookies that remain stored until they expire, on the hard disk of the user's personal computer. the Company uses Google Analytics to analyze how visitors use the WebWebsite and to improve the shopping experience of their consumers.
More information on the type of cookies that Google Analytics uses can be found in the Cookies & Google Analytics document: https://developers.google.com/analytics/resources/concepts/gaConceptsCookies
To disable the installation of these cookies you can follow the procedure indicated in this link: https://tools.google.com/dlpage/gaoptout
Advertising cookies The Website may use third-party remarketing tools. These tools allow the Company to publish personalized ads based on the preferences shown while browsing the Website. The information obtained allows the Company to identify only the browser, since with this information the third party is not able to identify the user.
In particular these are the main remarketing tools the Company could use:
Facebook: http://www.facebook.com/about/privacy/ Google+: http://www.google.com/intl/it/policies/privacy/ Twitter: http://twitter.com/privacy Instagram: https://instagram.com/legal/cookies/ YouTube: https://www.youtube.com/static?template=privacy_guidelines
IE: http://windows.microsoft.com/it-it/windows7/block-enable-or-allow-cookies Safari: http://support.apple.com/kb/PH19255 Chrome: https://support.google.com/chrome/answer/95647?hl=it-IT&hlrm=it Firefox: http://support.mozilla.org/it-IT/kb/enable-and-disable-cookies-webWebsite-preferences By continuing to browse the Website without blocking cookies through the procedures described in this statement, you consent to the installation of third-party cookies.
Date of last update: 02/11/2018