Privacy and Cookie Policy

Privacy Policy

Welcome to BOOMASH, created and operated by Blacktrend, srl (the “Company”).

Please read carefully our Privacy Policy, which applies to all your visits to the Website located at and any other Website or applications, operated or controlled by the Company (the "Website").

1. Who is the Data Controller

Blacktrend, srl based in Italy. For any clarification, question or requirement related to your privacy and the processing of your personal data, you can contact us at any time by sending an email at

2. What personal data we collect

The categories of personal data that the Company collects and processes when you browse or purchase on the Website are as follows:

  1. Personal data necessary to conclude your registration to the Website such as name and surname, email address, date of birth and password.
  2. Your gender, location and picture when you decide to complete your profile info.
  3. The personal data you provide to us when you contact Customer Support to process your request.
  4. Information on your use of the Service.

3. For what we use your personal information

The Company collects and processes your personal data for the following purposes:

  1. registration on the Website and use of the Service offered to registered users. Registration on the Website is possible through the inclusion of some personal information which is necessary to ensure your identification and the performance of services offered to registered users.
  2. provision of the functionalities offered on the Service. For this purpose, in relation to each service and its characteristics, the Company needs to collect the personal data necessary for the performance of the functionality requested by you.
  3. administrative and accounting (Premium users). Fulfillment of obligations under the law and the United States.
  4. management of requests to our Customer Service, which uses the personal data you provide to meet your requests for information and requests for assistance.
  5. statistical analysis and surveys. We use some information about your use of the Service to perform statistical analysis and surveys in order to improve our offer and our functionalities.
  6. sending notifications following your activities inside the Service.
  7. newsletter. Subject to your express consent, we may use the contact details you have provided for communications about the Service, in order to update you on news and new contents. To stop receiving the newsletter, simply select the cancellation link at the end of each email or send a specific request to the email address

4. Security of your personal data

the Company protects your personal data with specific technical and organisational security measures, aimed at preventing your personal data from being used illegitimately or fraudulently. The data you provide us are protected with SSL (Secure Socket Layer) technology. SSL is the standard method of encrypting personal data and credit card numbers allowing them to be securely transferred over the Internet.

5. Who will process your data?

Your personal data will be processed by the Company internal staff who are specifically trained and authorised to process. Your personal data will also be transmitted to third parties that the Company uses to provide its services: banking operators, internet providers, couriers, IT companies, communication agencies, companies specialized in market research and data processing.

Some of these third parties may be located in countries outside the European Union which nevertheless offer an adequate level of data protection, as established by specific decisions of the European Commission.

6. For how long we store your personal information

For the purposes referred to in letters c) of paragraph 2, your personal data will be processed only for the time necessary to follow up the activities for which they were collected.

For the purposes referred to in letters a), b) and d) of paragraph 2, the personal data you have provided will be kept until the termination of service or the exercise of the opposition by unsubscribing.

7. Your rights to your personal data

At any time you can exercise the following rights with reference to the specific processing of your personal data by the Company:

  1. Right of access and correction. You have the right to access your personal data and to request that it be correct, modified or integrated with other information.
  2. You can revoke a consent you have given for the processing of your personal data in relation to any activity for marketing purposes at any time.
  3. Opposition right. Revoke the consent given at any time without prejudice to the lawfulness of the treatment based on consent before revocation.
  4. Right to be forgotten. Request cancellation of your personal data.
  5. Right to limitation. Request the limitation of the processing of your personal data.
  6. Right to portability. Request the portability of your personal data.
  7. Complaint. Submit a complaint to the Supervisory Authority for the protection of personal data.

1. Data controller

This Cookie Policy is an integral part of the information on the processing of personal data (Privacy Policy) and describes the use of cookies on the "Website" (hereinafter referred to as the "Website"). The data controller is Blacktrend, srl (“the Company”). For any clarification concerning your privacy and the processing of your personal data, you can contact us at

2. What is a cookie?

A cookie is a small file of letters and numbers that is downloaded to your device when you access certain websites. This file contains information about your preferences and other technical data to be reused during the same visit to the website (session cookies) or later, even after several days (persistent cookies), if you visit the website again with the same device and browser.

3. Cookie duration

Some cookies (session cookies) are active only until you close the browser or perform the logout command. Other cookies "survive" the browser's closure and are available in your subsequent visits to the website. These cookies are called persistent, and their duration is set by the server at the time of their creation. In some cases, an expiration date is set, while in other cases, the duration is unlimited.

4. Why do we use cookies?

On our website, we use cookies to make your online navigation easier, faster, and more interactive. We also use cookies to analyze traffic, personalize content, understand and improve the impact of our marketing campaigns, as well as for security and fraud protection purposes.

In particular, we use these cookies and other similar technologies to:

  • Track your preferences
  • Provide you with the service you have chosen to receive from us
  • Understand how you use our website
  • Monitor and analyze traffic on our website
  • Understand and improve the impact of our marketing campaigns
  • Ensure security and prevent fraud and cyber attacks

5. Types of cookies

The cookies used on this website can be divided into two types:

  • "First-party cookies" - installed by the website owner
  • "Third-party cookies" - installed and used by parties other than the website owner

The responsibility and management of first-party cookies are directly assumed by the Owner. The responsibility and management of third-party cookies, on the other hand, fall on their respective owners and operators, who must provide adequate refusal mechanisms in their privacy notices.

6. Necessary technical cookies

These cookies are necessary for the proper functioning of the website. They allow you to view the content, navigate the site, and use essential features. The legal basis for using strictly necessary cookies on our website is Article 6(1)(f) of the GDPR (legitimate interest). The use of necessary cookies is possible and permitted without your prior consent.

Furthermore, we use the following cookies, but we only use them if you have given us your consent:

Functional cookies

They are used to remember choices made by users (such as preferred language) and provide improved and more personalized features. If you do not accept these cookies, some services on the site may not function properly.

Analytical cookies

They allow us to understand how you use our website, obtain usage statistics, and improve its performance. If you do not accept these cookies, we will not know when you have visited our site.

Marketing cookies

They are used to collect information about the impact of our marketing campaigns on users and non-users on other websites or to provide you with tailored ads based on your preferences. If you do not accept these cookies, the advertising will be less targeted.

7. Consent Management

When you first access our site, a special banner informs you that our site uses cookies, both our own and third-party, for various purposes, and asks you to provide consent for their use or to selectively accept/reject individual cookies by clicking the "Manage Settings" button to access the extended information. In this extended information, you will find more details about the different categories of cookies installed by the Owner and third parties, and you have the option to decide which cookies to authorize. The use of technical cookies does not require user consent. However, consent is required for the use of analytical/statistical and marketing/profiling cookies. We will track your consent through a specific technical cookie. As a result, the cookie banner will not be displayed again if you revisit our site in the future using the same device, unless you have deleted the cookies installed on your browser. You can freely modify your cookie settings at any time through this Cookie Policy or by using the "Cookie Center" link located at the bottom of each page of the site.

Alternatively, you can also disable cookie acceptance in your browser by modifying the cookie settings. Normally, these settings can be found in the "options" or "preferences" menu of your browser.

8. Your Current Consent

Your current status: .

Consent ID: .

Consent Date: .

Modify Consent

9. Managing Cookies in Browsers

Below are instructions for managing cookies in the most common browsers:

Microsoft Edge

Mozilla Firefox

Google Chrome

Safari (iOS)

Safari (OS X)