Privacy Policies

Privacy Policy

Welcome to BOOMASH, created and operated by Blacktrend, srl (the “Company”).

Please read carefully our Privacy Policy, which applies to all your visits to the Website located at and any other webWebsites or applications, operated or controlled by the Company (the "Website").

1. Who is the Data Controller

Blacktrend, srl based in Italy. For any clarification, question or requirement related to your privacy and the processing of your personal data, you can contact us at any time by sending an email at

2. What personal data we collect

The categories of personal data that the Company collects and processes when you browse or purchase on the Website are as follows:

  1. Personal data necessary to conclude your registration to the WebWebsite such as name and surname, email address, date of birth and password.
  2. Your gender, location and picture when you decide to complete your profile info.
  3. The personal data you provide to us when you contact Customer Support to process your request.
  4. Information on your use of the Service.

3. For what we use your personal information

The Company collects and processes your personal data for the following purposes:

  1. registration on the WebWebsite and use of the Service offered to registered users. Registration on the WebWebsite is possible through the inclusion of some personal information which is necessary to ensure your identification and the performance of services offered to registered users.
  2. provision of the functionalities offered on the Service. For this purpose, in relation to each service and its characteristics, the Company needs to collect the personal data necessary for the performance of the functionality requested by you.
  3. administrative and accounting (Premium users). Fulfillment of obligations under the law and the United States.
  4. management of requests to our Customer Service, which uses the personal data you provide to meet your requests for information and requests for assistance.
  5. statistical analysis and surveys. We use some information about your use of the Service to perform statistical analysis and surveys in order to improve our offer and our functionalities.
  6. sending notifications following your activities inside the Service.
  7. newsletter. Subject to your express consent, we may use the contact details you have provided for communications about the Service, in order to update you on news and new contents. To stop receiving the newsletter, simply select the cancellation link at the end of each email or send a specific request to the email address

4. Security of your personal data

the Company protects your personal data with specific technical and organisational security measures, aimed at preventing your personal data from being used illegitimately or fraudulently. The data you provide us are protected with SSL (Secure Socket Layer) technology. SSL is the standard method of encrypting personal data and credit card numbers allowing them to be securely transferred over the Internet.

5. Who will process your data?

Your personal data will be processed by the Company internal staff who are specifically trained and authorised to process. Your personal data will also be transmitted to third parties that the Company uses to provide its services: banking operators, internet providers, couriers, IT companies, communication agencies, companies specialized in market research and data processing.

Some of these third parties may be located in countries outside the European Union which nevertheless offer an adequate level of data protection, as established by specific decisions of the European Commission.

6. For how long we store your personal information

For the purposes referred to in letters c) of paragraph 2, your personal data will be processed only for the time necessary to follow up the activities for which they were collected.

For the purposes referred to in letters a), b) and d) of paragraph 2, the personal data you have provided will be kept until the termination of service or the exercise of the opposition by unsubscribing.

7. Your rights to your personal data

At any time you can exercise the following rights with reference to the specific processing of your personal data by the Company:

  1. Right of access and correction. You have the right to access your personal data and to request that it be correct, modified or integrated with other information.
  2. You can revoke a consent you have given for the processing of your personal data in relation to any activity for marketing purposes at any time.
  3. Opposition right. Revoke the consent given at any time without prejudice to the lawfulness of the treatment based on consent before revocation.
  4. Right to be forgotten. Request cancellation of your personal data.
  5. Right to limitation. Request the limitation of the processing of your personal data.
  6. Right to portability. Request the portability of your personal data.
  7. Complaint. Submit a complaint to the Supervisory Authority for the protection of personal data.

1. Data controller

This Cookie Policy is an integral part of the information on the processing of personal data (Privacy Policy) and describes the use of cookies on the webWebsite (hereinafter referred to as the "Website"). The data controller is Blacktrend, srl (“the Company”). For any clarification concerning your privacy and the processing of your personal data, you can contact us at

2. What are cookies?

A cookie is a short string of text that is sent to your browser and, if necessary, saved on your computer or mobile device, every time you visit a webWebsite. Cookies allow the Website to function efficiently and improve its performance. They also provide information to the Website owner for statistical or advertising purposes, mainly to personalize your browsing experience by remembering your preferences (for example remembering the language and currency you have set, to recognize you at the next visit etc.). Cookies stored on your computer, can not be used to retrieve any data from your hard disk, transmit computer viruses or identify and use your email address. Each cookie is unique in relation to the browser and device you use to access the Website.

3. First-party cookies

These are technical cookies for which the prior consent of the user is not required for the installation and processing of the treatments connected to them. The Website uses the following types of first-party technical cookies:

Session cookies Necessary for the proper functioning of the Website and allow functions such as authentication, validation, management of a navigation session and fraud prevention.

Functional cookies They improve the quality and the browsing experience because they provide additional features and allow us to track (within a limited period) of your choices on the Website, such as language selection or products that you have added to your cart.

4. Third-party cookies

These cookies are not managed and controlled by the Owner, as they belong to third parties. They are installed or activated only after express consent during your first access to the Website by following the instructions in the banner on the landing page. The Website uses the following non-technical third-party cookies:

Analytical cookies Used exclusively to process anonymous statistical analysis on how users navigate. These are persistent cookies that remain stored until they expire, on the hard disk of the user's personal computer. the Company uses Google Analytics to analyze how visitors use the WebWebsite and to improve the shopping experience of their consumers.

More information on the type of cookies that Google Analytics uses can be found in the Cookies & Google Analytics document:

You can also consult the Google Privacy Policy for Google Analytics:

To disable the installation of these cookies you can follow the procedure indicated in this link:

Advertising cookies The Website may use third-party remarketing tools. These tools allow the Company to publish personalized ads based on the preferences shown while browsing the Website. The information obtained allows the Company to identify only the browser, since with this information the third party is not able to identify the user.

In particular these are the main remarketing tools the Company could use:

Google Ads. For more information on Google Remarketing, please visit For more information on the Google Privacy Policy and Standards you can visit the page Bing Ads. For more information on Microsoft Remarketing, please visit For more information on Microsoft's Privacy Policy and Standards, please visit Facebook Ads. For more information on Facebook Remarketing, please visit Social network cookies QThese cookies are not necessary for navigation, but allow your social account to interact with the Website for example to share ZEN·ZERO products on social networks. For more information on the policies of use of cookies by the Social Network, you can consult the respective privacy and cookie policy:

Facebook: Google+: Twitter: Instagram: YouTube:

4. How to give consent to cookies

At the time of access to any page of the Website there is a banner that contains a brief information on how to accept social cookies and profiling. By closing this banner, continuing browsing, accessing another area of ​​the Website or selecting any element of the same (including through the scroll), the user gives his consent to the use of these cookies, authorizing the owner to acquire and memorize the data object of profiling. To each successive visit of the Website, however, the user will be able to access the present informative (by clicking on the "Cookie Policy" link at the bottom of every page of the Website) and refuse to consent to the installation of cookies in the manner described above or disabling their use as described below.

5. Management of cookies on the browser

Most browsers allow you to authorize, control or possibly disable cookies through settings. We remind you, however, that disabling cookies or navigation functional ones can cause malfunctions of the Website and / or limit the services offered. For more information on how to set preferences on the use of cookies through your browser, you can consult the instructions:

IE: Safari: Chrome: Firefox: By continuing to browse the Website without blocking cookies through the procedures described in this statement, you consent to the installation of third-party cookies.

Date of last update: 02/11/2018